Field Marketing: merchandising, storecheck, audit, ordering
mobile token is the specialist in mobile applications for the marketing field. Active in the sector since 2003, our software helps many businesses in the following fields:
- Merchandising (new stock, remodelling, installation of promotional material, etc.)
- Storecheck (audit of stores, price monitoring, presence, out-of-stock, competitive review…)
- Sales (direct sales, promotional sales…)
- Experimental marketing
- Demonstration / Sampling
Who uses our solutions?
Our solutions have been used in numerous projects, for brands such as 3M, L’Oréal, Telenet, Leader Price, Luminus, Mars, Unilever, LG, HTC, Henkel, Scottish and New Castle, Galbani, Mattel, Shell, Reckitt, Binda, Materne, American Express, Sony, Electrolux, Kraft, Boomerang, BIFI, RedBull, Croky, Danone, Looza, etc.
What do we offer?
The purpose of the mobile tokens solution is to assist businesses which deploy staff in the field (merchandisers, auditors, salespeople, students), such as the field marketing agencies, producers (FMCG, Utilities, Telecoms) or even the chain stores.
Automate the feedback of service work data
- Hours of arrival at and departure from the point of sale
- Mileage covered
Objectives: the end of abuses and of multiple inputs. This data is incorruptible, fed back automatically in real time, and can be presented to the customer, for example via a dedicated web interface.
Audit, Storechecks, Photos, Order taking
- Storecheck of products
- Conditional questionnaires
- Photos
- Orders, etc.
Objectives: complete automation of data input in order to eliminate paper forms and errors from subsequent re-inputting. The service work report is available, in computerised form, in real-time!
Assistance with the organisation / scheduling of field activities
- Dispatching of individual actions via the integrated scheduling tool
- Attribution of lists of points of sale by merchandiser, on a multi-criteria basis (region, category, chain…)
- Definition of the reports to be completed, via a simple web interface, and automatically updated on the mobile terminals
- Definition and management of new product stocks, by store or by chain of stores
Objectives: simplify the organisation of a field marketing assignment and reduce its costs!
Improve the satisfaction of the customer/order-giver
Objectives: a satisfied customer and a strengthened relationship!
What do you need?
All this can easily be deployed from our SaaS (Software as a Service) platform. No software installation is necessary in the business. In the field too, the investment is very limited. A simple mobile costing €30 is sufficient, a BlackBerry, an Android smart phone or even an Android tablet. Our mobile application is compatible with the majority of terminals, including the latest generations such as GPS, NFC technology or the QR code reader.
